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The Back Of Your Business Card

9 March 2014

Executive & Organisational Development

Transactional Analysis & Lean Thinking

ILM L5 Certificate in Coaching & Mentoring

ILM Endorsed TA for Leaders Course

ILM Endorsed TA Skills for Coaches Course

Tailored Workshops & Launchpad Profile

Accredited Teacher at Cranfield University

….These are the 7 lines that make up the back of my business card. Which one caught your interest? Look again…

I was chided once by a colleague for having a blank reverse side and realised that I had missed a trick.

People read business cards and they keep them in pockets, or in boxes. Although they might add them to a database and then discard them, observation suggests they have a greater impact than a leaflet …which is quickly folded and dropped into the depths of a messenger bag, or put back on the table.

Cards cost money and my new batch of single colour double-sided lovelies are 34p each….which is money I would like to work hard for me really. I’m not being a skin-flint here either – I’m merely pointing out that cards have a cost.

How many cards do you and your colleagues hand out each year? If the reverse is blank, then how many of these lost opportunities could turn into business?

And of course, people can be notoriously bad at remembering all their products in the heat of a networking moment, so don’t make life a giant memory test – put the key things on your card and relax!

So, this week turn over your business card and ask yourself if it is working hard enough for you, or just coasting along? What could you do to improve it?

Next week: Psychological Distance – How Close Are You?